Carine Fersan Choueiry
Head of Brand Management
Carine Fersan, Head of Brand Management at BLC Bank SAL, has ten years of banking experience through leading the Bank’s strategic marketing by segment. Among which are the Individuals and High Net worth, SMEs and Enterprises, and We-initiative which is the first holistic Women Empowerment program launched in MENA, positioning BLC Bank as the financial institution of choice for women in Lebanon and as a global example for Women’s Market best practices. Carine Fersan is a GBA All Stars Academy instructor and mentor since 2017. She participated in UNGC leadership summit and CEO Roundtable part of the UN General Assembly 2018 to advance the agenda for gender equality. In 2013, and after being part of the pre-launching core team, she undertook the full responsibility of the We initiative and Enterprise Banking segment as its Senior Brand Manager responsible for creating, developing and implementing the strategy, in addition to overseeing the financial and non-financial services, and managing the Brilliant Lebanese Awards’ project.. Carine graduated from ESA Beirut & ESCP EAP in Paris in 2009 with a Master Degree in Marketing after completing a BS in Industrial Psychology and BA in Communication both in 2005 at the Lebanese University.